sports apparel, athletic bags and accessory items in 1979. Their brand Cole Haan carries a line of dress and casual footwear and accessories for men, women and children.
They also market head gear under the brand name Sports Specialties, through Nike Team Sports, inc. They sell small amounts of plastic products to their manufactures through Nike IHM, inc. Bauer Nike Hockey inc. Manufacturers and
Development
4. Basic Services : Police, Fire, and Education
- Programs for Improving Education
5. Attractions
1) Natural Beauty and Features
2) History and Famous Personages
3) Marketplaces
4) Culture attractions
5) Recreation and Entertainment
6) Sports Arena
7) Events and Occasions
8) Buildings, Monuments, and Sculptures
9) Other Attractions
10) People
6. Conclusion
sports marketing field.
Management System Analysis
Despite its relatively small size and low awareness, SHARP is considered as an ‘outstanding enterprise’. (appendix 2) Their key management strategies are as follows.
① Select & concentration : SHARP selects picks and focuses on developing parts which are highly marketable and expected to bring value in the future, especially in the ni
sports broadcasting technology and know-how drew enormous audience to MBC during the 2002 and 2006 World Cup, capturing the highest ratings nationwide. MBC aims to rise as globally competitive sports broadcaster. For this end, MBC has established MBC/ESPN Star Sports in partnership with ESPN Star Sports. The sports channel offers top international sporting events to the Korean audience via cable
- CJ 인터넷에 출시한 한국 프로야구 BASE의 PC 야구 게임
네오위즈의 “슬러거”와 PC야구시장을 양분하였으나, 2010년 KBO와의 단독협상을 통해 선수와 구단에 대한 라이선스를 독점 획득
- 사회적 비난 여론과 주가 하락 등 전방위적 압박에 견디지 못한 SBS는 결국 MBC와 KBS가 고소를 취하하는 조건으
sports section
(3) Human Resource Team
- Selecting, training, and positioning human resources
- Guard and security
- Human resources management
- Management of safety/facility operation
- Determination on interpretation services
- Organizing interpreters
- Organizing interpretation devices
- Organizing and operating interpreters for meetings
(4) Promotion & Marketing Team
manufacturer of Coca-Cola products in the world. This company recently integrated SAP application software into its logistics function (Foley, 2004). This new technology makes logistics more efficient and allows the company to gather more information about the status of their products. The same company also has automated warehouses for its products, which allows it to manage its stocks more
management), TV 중계, 스폰서십(sponsorship), 선수관리, 상표사용 허가사업(licensing) 및 상품공급 사업(merchandizing) 등으로 구성되어 있다. 행사관리란 시설, 인사, 입장권판매, 일정관리 등 스포츠행사동안의 모든 관리 활동이며, TV중계는 스포츠이벤트가 대중에게 널리 보급될 수 있게 하기 위한 가장 중요한
ii) Team sports athlete vs. Individual athlete?
è Corporate client & Individual athlete
√ 전략적 의사 결정
(1) Owning event & stadium And Representing sports entities 전략:
이것은 자사에게 지속적/안정적 수익을 줄 뿐만 아니라, 스포츠 Industry 전반에 IMG의 영향력을 향상시켜 줄 것이라는 의도. Licensing Division 설립
are formal chain hotels.
- Why pay fifty million won for the sign?
- Easy access to the center
- company-operated and major-like supermarket
2. Ibis Ambassador Hotel
- Reading the current flow
- Segmentation based on thorough analysis
- Effects of the Internet
3. Jinjiang Inn
'Shanghai Famous Brand‘
Modern brand management
Hotel Management School